All marketers wear a halo.
Of course, all marketers wear a halo and enthusiastically talk about the wonders of the products they offer. At first glance, this is useful because, without marketing, we would hardly know that social networks connect people, that one can eat protein-rich worms, that a man can be a woman and even both at the same time, or that a banana taped to a wall can be considered a work of art.- CEO FABER VISUM
Two Types of Marketing.
In this article, we won’t delve into traditional marketing strategies – Chat GPT can explain those to you better. However, let’s break down this appealing term into two main categories: explanatory marketing, which aligns with its definition, and deceptive marketing.
Programming Worldviews.
Humans are indeed easily programmable. From an early age, we’re taught what to believe, how to live, whom to love, and what to consume. After a brief period of youthful exploration, people settle onto a well-trodden path and stay there. If marketing merely explains the functionality of things, it serves you. Otherwise, you’re simply its zombie-victims. Marketing is a methodology for managing cause-and-effect relationships, where the outcome is achieving marketing goals through a target audience. These days, marketing has become the first and foremost tool of deception.
Lies in Beautiful Packaging.
We might need to repent because fifteen years ago, we enthusiastically inserted this word everywhere, explaining various marketing strategies and implementing them for our clients. With our favorite differentiation strategy for visual style, we created successful brands without considering whether the client was selling lies in beautiful packaging. Fortunately, there were few such cases, and time has since sorted out all the sellers of useless services, unnecessary products, and meaningless yet cleverly twisted ideas.
A Few Key Points of the Deception Tool:
- All proponents of deceptive marketing methods made good money before their victims realized they’d been deceived again.
- Since "every dollar lost, dollar made," marketing contributes to widening the wealth gap between social classes.
- A good product doesn’t need marketing, though it may need advertising.
- Pandora’s box comes only in beautiful packaging.
Marketing Calculations and Results.
It’s always important to focus on the end result. In the case of so-called deceptive marketing, one or more individuals become wealthy at the expense of tens, hundreds, or millions of people. I’m not an advocate of equality, but I am an advocate of honesty and fairness. If you’re smart and have created a quality, profitable business, people will love the producer. You’ll rightfully become rich and happy. But if you’re selling dyed water labeled as “milk,” then you’re lying, and you’ll face the consequences of your marketing.
Marketing calculations and strategies have subtly infiltrated every layer of our lives, including what we once called love or friendship, care or compassion. It’s all about money, all about profit. This appealing word has become synonymous with lies and hypocrisy. A word that wraps itself in clever packaging. We’ve simply lost sight of this term. Is this self-destruction, or...?
Sorting Marketing.
Since we practically know everything about marketing, we won’t end this article on a pessimistic note. There’s one theory mentioned in a video about the origins of artificial intelligence (Where Did AI Come From? Artistic Theory of Origin | Inspired by Kurt Vonnegut). If this theory is correct, we’re living in an era of sorting marketing. And many who consider themselves brilliant “marketers” won’t like it soon. Because everything in the world revolves around cause-and-effect relationships, and I have a strange feeling that this theory isn’t currently popular precisely because of the achievement of marketing goals and sorting strategies.
Step back from the details, look at everything from above, without bias. Try to feel the picture of the world along with the marketing system you live in. Perhaps you’ll see the banality of achieving what seems like your goal. Perhaps someone will find and reclaim lost freedom and stop being a cog in the marketing machine. Perhaps it’s time to start realizing when smart constructs of marketing strategies have already led us to where we are now?
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